The new Anytime Fitness Pace franchisee opened in the Santa Rosa Commons for business on Dec. 15.

As with all Anytime Fitness Centers, it will remain open 24 hours per day 365 days per year. Owners Chris and Robin Herr bring their brand of fitness to this site based on their operation of the well known Downtown Pensacola Anytime Fitness location which is consistently recognized for its clean environment and friendly staff.

Pensacola head trainer and local Pace resident, Lorenzo Aguilar, has been assisting with the preparation of a training staff that will be ready to assist new members with their fitness needs. Individual and small group instruction will be available.

Matt Fox, a UWF graduate with a degree in Exercise Physiology, will manage the site. Matt has been a manager and trainer at the Pensacola gym since February 2011. His experience will assure a smooth transition to Pace.

With 24/7 access, Anytime Fitness offers convenient and affordable exercise. Members can work out any time of the day or night.. They use a security-access key to enter the club, even when it is not staffed. Once inside, members have full use of state-of-the-art strength training and cardiovascular equipment. Anytime Fitness also offers membership reciprocity among its clubs, which allows members to use any of the 2,000+ clubs that are currently open in the United States, Canada, and Australia.

The layout of the club is designed for quick and effective exercise. The equipment options include circuit and cross-training machines, free weights, stationary bicycles, ellipticals, summit trainers and treadmills. Private showers and dressing areas are also available at the club.

To celebrate its grand opening, Anytime Fitness is offering memberships with $0 enrollment fee. The official ribbon cutting will take place at 10am, and will feature an “Open House” until 6 pm. Make sure to bring your friends, family and any person who may be interested in getting started with a healthier lifestyle!

“Anytime Fitness clubs are pared down to the essentials necessary for a great workout,” said Matt Fox. “Where we don’t cut corners is in our personal service and commitment to our members. We are excited to be in Pace, and it’s our goal to become an active member of the community,” continued Mr. Fox.

Club tours will be available during the grand opening celebration. Membership information is available at the club, by calling 850-995-2447, or by visiting