Santa Rosa County is proud to welcome Priton, LLC to the Santa Rosa Industrial Park.  Priton is the manufacturer of “MyHouse” affordable homes primarily for the international housing market. The company recently purchased the former 84 Lumber location and has committed to hiring 200 employees over three years. The Santa Rosa County Board of Commissioner’s Economic Development Office assisted Priton in the application process for three performance-based incentive programs totaling $3.45 million aimed at increasing high-skilled, high-wage jobs in Florida.

The average wage for the new positions is $35,110 or 115 percent of the average county wage rate of $14.68. Along with the 200 workers hired directly, the new company is estimated to indirectly create an additional 380 new jobs with an impact over six years of approximately $51.5 million. The company is eligible to receive $2.35 million from the Industry Recruitment, Retention & Expansion Fund Grant Program, $600,000 in the state’s Qualified Target Industry Tax Refund, and a $500,000 Brownfield Redevelopment Bonus Refund as it meets predefined job creation and retention benchmarks.  This is the first IRREF grant to be awarded in Santa Rosa County.

Priton. LLC is currently establishing an in-factory based manufacturing company that produces excessively strong wall panels that will be used to build “MyHouse.”  Based on engineering testing, these houses will have overall strength performances more than three times greater than the minimum performance required by Miami-Dade code approvals.  The Priton plant will load containers with the manufactured panels and will also include everything needed to build and occupy the house including doors, windows, appliances, cabinets, roof, floors, plumbing and electrical wiring. Customers will be able to occupy the home in seven days or less.  Sales for these houses are currently inCaribbean countries, Central America, Mexico and South America. Priton has employed the management team as well as the first phase of manufacturing personnel and are currently hiring additional select positions through

In late 2012, Priton began looking for a new manufacturing plant location based on its current sales focus geography and close proximity and access to container shipping ports.  After exploring several locations, the company selected the Santa Rosa County Industrial Park site as the best location for its manufacturing and shipping operations.  The availability of skilled personnel and veterans in the area was also a major consideration in the selection process.

According to Jeff Selph, Priton Director of Operations and Partner, "The Senior management and plant location team for Priton, LLC wants to complement the Santa Rosa EDOStaff, especially Shannon Ogletree, for all the capable assistance, key resources and information provided.  This group not only helped us make the decision to locate here but also has made our start up and transition proceed seamlessly."

The Industry Recruitment, Retention and Expansion Fund Grant Program, or IRREF, is administered by the University of West Florida. Senator Don Gaetz authored S.B. 2156, of which the Oil Spill Recovery Act was an important component. The act allots $30 million for a three-year period to eight Northwest Florida counties for the purposes of research and development, commercialization of research, economic diversification and job creation.

“Helping our successful businesses stay and expand in Northwest Florida is key to the region’s continued recovery from the impacts of the Deep Water Horizon Oil Spill,” said Senate President Gaetz (R-Niceville). “I’m grateful to my colleagues in the legislature and to Governor Scott for their continued support of the Oil Spill Recovery Act. I’m confident that by showing our support and commitment to our existing companies, we are sending the right message to private sector job creators looking to expand or relocate to Florida.”

Qualified Target Industry Tax Refund, also know as QTI, is an incentive available for companies that create high wage jobs in targeted high value-added industries. Pre-approved applicants who create jobs in Florida receive tax refunds, the amount based on the number of jobs, average annual salary, and location. Santa Rosa County contributes 20 percent of the refund as part of this program.  A resolution for the county’s portion, or $120,000, of the incentives was passed by the Santa Rosa Board of CountyCommission on Dec. 13, 2012 as “Project Breeze.” 

Additionally, the company qualified for a Brownfield Redevelopment Bonus Refund of $500,000.  The Brownfield Redevelopment Bonus Refund is available to encourage redevelopment and job creation within designated brownfield areas. A pre-approved applicant may receive a tax refund equal to 20 percent of the average annual wage of the new jobs created in a designated brownfield area up to a maximum of $2,500 per new job created. Refunds are based upon taxes paid by the business, including corporate income, sales, ad valorem, intangible personal property, insurance premium, and certain other taxes.

About Priton

Priton is an established home builder and manufacturer with years of hands-on experience working with both public and private partnerships. Through our experience in developing large scale housing developments, we discovered that we could lower overall home costs and decrease construction time by focusing on new and innovative ways to build homes. By improving each step of the construction process, we found you can also create better materials, higher energy efficiencies, and impressive structural improvements while maintaining an affordable price with an incredibly fast build time. Priton incorporates a new proprietary patent-pending wall panel design technology to build the homes as well as high efficiency energy saving electrical systems in each home. This wall panel system has been tested and proven to have much higher strength performance than required by any building codes world-wide. Each home is delivered in a shipping container including all materials needed to build the home and move into it in approximately one week. For more information, visit